AlDub (also known as
MaiDen) is a
supercouple (or "love team" as it is known in the Philippines) that appears in the
Kalyeserye portion of the "Juan for All, All for Juan" segment of the noontime variety show
Eat Bulaga!. They are also called "phenomenal love team". Its name is derived from a
portmanteau of the tandem's character names, namely Filipino actor
Alden Richards, who portrays a fictionalized version of himself, and Yaya Dub (
Divina
Ursula
Bokbokova Smash, a playful
reverse-acronym of
Dubsmash), portrayed by
Dubsmash personality and actress
Maine Mendoza. Both joining the program's cast in 2015, Richards first appeared as a host of
Eat Bulaga!s various segments, such as the "That's My Bae" portion; while Mendoza originally appeared as Yaya Dub (sometimes, as Lola Isadora) in the show's "Juan for All, All for Juan" segment. Exclusively interacting through the show's
split screen frame, the AlDub couple's main communication is through dubbing
audio samples of popular songs, films and TV series as well as handwritten messages shown on screen and being broadcast by
GMA Network, and worldwide on
GMA Pinoy TV.