In cryptography, MAGENTA is a symmetric key block cipher developed by Michael Jacobson Jr. and Klaus Huber for Deutsche Telekom. The name MAGENTA is an acronym for Multifunctional Algorithm for General-purpose Encryption and Network Telecommunication Applications. (The color magenta is also part of the corporate identity of Deutsche Telekom.) The cipher was submitted to the Advanced Encryption Standard process, but did not advance beyond the first round; cryptographic weaknesses were discovered and it was found to be one of the slower ciphers submitted.

Magenta is variously defined as a purplish-red, reddish-purple, or a mauvish-crimson color. On computer screens, it is made by mixing equal amounts of blue and red. On color wheels of the RGB (additive) and CMYK (subtractive) color models, it is located midway between red and blue. It is the complementary color of green. It is one of the four colors of ink used in color printing and by an inkjet printer, along with cyan, yellow, and black, to make all the other colors. The tone of magenta used in printing is called "printer's magenta" (Magenta (CMYK)).