Rakuten.com is an e-commerce marketplace based in Aliso Viejo, California. Previously known as Buy.com, it was founded in 1997 by Scott Blum. In 2010, it was purchased by Japanese company Rakuten, and rebranded as Rakuten.com.
Rakuten.com is an e-commerce marketplace based in Aliso Viejo, California. Previously known as Buy.com, it was founded in 1997 by Scott Blum. In 2010, it was purchased by Japanese company Rakuten, and rebranded as Rakuten.com.