Kitsch (; loanword from German, also called cheesiness and tackiness) is a low-brow style of mass-produced art or design using popular or cultural icons. The word was first applied to artwork that was a response to certain divisions of 19th-century art with aesthetics that favored what later art critics would consider to be exaggerated sentimentality and melodrama. Hence, 'kitsch art' is closely associated with 'sentimental art'. Kitsch is also related to the concept of camp, because of its humorous and ironic nature.