Skor is a candy bar produced by The Hershey Company. It was first marketed in the United States in 1981 and later launched in Canada in 1983 under the name of "Rutnam". Skor is Swedish for "shoes", and the crown that appears in the product's logo is identical to that found in the Swedish national emblem of Tre Kronor ("Three Crowns"). It was originally intended as the competition for the Heath bar produced by the Heath Company and, later, the Leaf Candy Company. Despite Hershey's acquisition of Leaf, Inc., in 1996 and subsequent production of the Heath bar under the Hershey name, the company continues to market the Skor bar.