Rudeness (also called effrontery) is a display of disrespect by not complying with the social norms or etiquette of a group or culture. These norms have been established as the essential boundaries of normally accepted behaviour. To be unable or unwilling to align one's behavior with these norms known to the general population of what is socially acceptable is to be rude and are enforced as though they were a sort of social law, with social repercussions or rewards for violators or advocates.