Apophasis is a
rhetorical device wherein the speaker or writer brings up a subject by either denying it, or denying that it should be brought up. Accordingly, it can be seen as a rhetorical relative of
irony. Also called
paralipsis (παράλειψις) – also spelled
paraleipsis or
paralepsis –, or
occupatio, and known also as
praeteritio,
preterition,
cataphasis (κατάφασις),
antiphrasis (ἀντίφρασις), or
parasiopesis (παρασιώπησις), apophasis is usually employed to make a subversive
ad hominem attack, which makes it a frequently used tactic in political speeches to make an attack on one's opponent. Using apophasis in this way is often considered to be bad form.