is a media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. Initially a line of transforming toys rebranded from Takara's Diaclone and Microman toylines, the franchise began in 1984 with the Transformers toy line, and centers on factions of transforming alien robots (often the Autobots and the Decepticons) in an endless struggle for dominance or eventual peace. In its decades-long history, the franchise has expanded to encompass comic books, animation, video games and films.

New Avengers/Transformers is an intercompany crossover comic book series published by Marvel Comics and IDW Publishing that involves the pre-Civil War New Avengers and the Transformers. It is set in the fictional nation of Latveria, and involves the characters Captain America, Spider-Man, Iron Man, Luke Cage, Wolverine, Falcon and Ms. Marvel from the Avengers, and Prowl, Ratchet, Jazz, Bumblebee and Optimus Prime from the Autobots. It was written by Stuart Moore, penciled by Tyler Kirkham and premiered on July 5, 2007. The tag line for the series is "Assemble and Roll Out!"