Rebadging, sometimes called badge engineering, is the application of a different brand or trademark (badge, logo or manufacturer's name/marque) to an existing product (e.g., an automobile) and subsequently marketing the variant as a distinct product. Due to the high cost of designing and engineering a new model or establishing a brand (which may take many years to gain acceptance), it is less expensive to rebadge a product once or multiple times than to create different models. The costs of product development and manufacturing tools are spread over more vehicles, achieving economies of scale.

Rebadging, sometimes called badge engineering, is the application of a different brand or trademark (badge, logo or manufacturer's name/marque) to an existing product (e.g., an automobile) and subsequently marketing the variant as a distinct product. Due to the high cost of designing and engineering a new model or establishing a brand (which may take many years to gain acceptance), it is less expensive to rebadge a product once or multiple times than to create different models. The costs of product development and manufacturing tools are spread over more vehicles, achieving economies of scale.