Nivea () is a German personal care brand, that specializes in skin- and body-care. It is owned by the Hamburg based company Beiersdorf Global AG. The company was founded on March 28, 1882, by pharmacist Paul Carl Beiersdorf. In 1900, the new owner Oscar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and later, Nivea. Nivea comes from the Latin word niveus/nivea/niveum, meaning 'snow-white'.

Nivea or Nívea is a feminine given name. It may refer to:

• Nívea Maria (born 1947), a Brazilian actress
• Nivea Smith (born 1990), a Bahamian sprinter who specializes in the 200 metres
• Nívea Soares (born 1976), a Brazilian songwriter and singer of gospel music
• Nívea Stelmann (born 1974), a Brazilian actress