is a
shojo manga magazine published by
Kodansha in Japan. First published in December 1954, it is a long-running magazine with over 60 years of manga publication history. The
target demographic for
Nakayoshi (like
Ribon and
Ciao) is girls of age 9–15. Roughly the size of a
phone book (hence the term "phone book manga"), it generally comes with
furoku, or small gifts, such as popout figures, games, small bags, posters, stickers, and so on. The
furoku is an attempt to encourage girls to buy their own copies of the magazine rather than just share with a friend. In the mid-1990s, Nakayoshi retailed for 400 yen and had an average of 448 pages. The estimated circulation of Nakayoshi at this time was 1,800,000. In 2007, its circulation was 400,000.