MerchantCircle is a
San Ramon,
California-based
start-up company which helps small businesses network with other local businesses and reach local customers through free marketing tools and social media features. On May 26, 2011, Reply! Inc. announced that it had entered into a definitive agreement to acquire MerchantCircle for $60 million in cash and stock. The transaction was completed in Q3 2011. Reply! founder and CEO,
Payam Zamani, is the CEO of the combined companies, called Reply! Inc.