KOB, virtual channel 4 (digital channel 26), is an NBC-affiliate television station based in Albuquerque, New Mexico, owned by Hubbard Broadcasting. Its transmitter is located on Sandia Crest, east of Albuquerque, and the station has studios located on Broadcast Plaza just west of downtown (across the street from KRQE/KASA-TV).

The kob (Kobus kob) is an antelope found across sub-Saharan Africa from Senegal to South Sudan. Found along the northern savanna, it is often seen in Murchison Falls and Queen Elizabeth National Park, Uganda; Garamba and Virunga National Park, and the Democratic Republic of the Congo, as well as grassy floodplains of South Sudan. Kob are found in wet areas (such as floodplains), where they eat grasses. Kob are diurnal, but inactive during the heat of the day. They live in groups of either females and calves or just males. These groups generally range from five to 40 animals.