IGN (formerly Imagine Games Network) is a San Francisco-based games and entertainment media company operated by IGN Entertainment Inc., a subsidiary of j2 Global and wholly owned by Ziff Davis. and headed up by its former editor-in-chief, Peer Schneider. The website was the brainchild of media entrepreneur Chris Anderson and launched on September 29, 1996. It focuses on video games, films, television, comics, technology, and other media. The company is located in San Francisco's SOMA district in California, United States. Originally a network of desktop websites, IGN is now distributed on mobile platforms, console programs on the Xbox and PlayStation, FireTV, Roku, and via YouTube, Twitch, Hulu, and Snapchat.