GameShark is the brand name of a line of video game cheat cartridges and other products for a variety of console video game systems and Windows based computers. Currently, the brand name is owned by Mad Catz, who actively markets GameShark products for the Sony PlayStation, Xbox, and Nintendo game consoles. Players load cheat codes from Gameshark disks or cartridges onto the console's internal or external memory, so that when the game is loaded the selected cheats can be applied.