In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio or television program apropos for that time period is aired. Television programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.

In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio or television program apropos for that time period is aired. Television programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.