Buick, formally the
Buick Motor Division, is an American automobile division of the American manufacturer
General Motors (GM). For much of its existence in the North American market, Buick has been marketed as an entry-level premium automobile brand, selling
luxury vehicles positioned above its mainstream GM stablemates
Chevrolet, Pontiac, and Oldsmobile, while below the flagship
Cadillac division. Buick holds the distinction of being the oldest active American marque of automobile, and the original Buick Motor Company was a cornerstone of the establishment of General Motors in 1908. Before the establishment of General Motors, GM founder
William C. Durant served as Buick's general manager, while his friend
Louis Chevrolet worked as a racing driver for Buick and later learned automotive design working there.