(ש"ע) היות בר-תביעה (שניתן להגיש נגדו תביעה משפטית)

n. quality of being actionable, liability to legal action

one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation; actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility; Measurability; Substantiality.