The term "trimulcast" was first used in May 1981 by Multimedia Broadcasting's outlets in Little Rock, Arkansas, KAAY-AM (50,000 watts, clear channel) and KLPQ-FM (100,000 watts) when they teamed-up with Cox Cable locally. KAAY/KLPQ's morning program was already being simulcasted and by building a "radio control room/studio" set at the cable company's facilities a three-camera, live feed was made available to subscribers on a Public-access television cable TV channel. The program's music format was "adult contemporary" and featured an announcer known as "The Breakfast Man" along with a two-girl news team and "Mr. Sports" -- a funny, acerbic type seemingly always at odds with station management, at the time under the direction of its VP/GM Phil Zeni who created the concept. Music videos by major pop artists were just gaining traction and were used whenever available. The effort received major national media coverage and was included as a seminar at the next NAB conference. This trimulcasted program in Little Rock debuted on Memorial Day 1981, two months before the launch of MTV.

The term "trimulcast" was first used in May 1981 by Multimedia Broadcasting's outlets in Little Rock, Arkansas, KAAY-AM (50,000 watts, clear channel) and KLPQ-FM (100,000 watts) when they teamed-up with Cox Cable locally. KAAY/KLPQ's morning program was already being simulcasted and by building a "radio control room/studio" set at the cable company's facilities a three-camera, live feed was made available to subscribers on a Public-access television cable TV channel. The program's music format was "adult contemporary" and featured an announcer known as "The Breakfast Man" along with a two-girl news team and "Mr. Sports" -- a funny, acerbic type seemingly always at odds with station management, at the time under the direction of its VP/GM Phil Zeni who created the concept. Music videos by major pop artists were just gaining traction and were used whenever available. The effort received major national media coverage and was included as a seminar at the next NAB conference. This trimulcasted program in Little Rock debuted on Memorial Day 1981, two months before the launch of MTV.